Siyabonga Reflects

The landscape of social media has undergone significant transformations over the years. In the past, platforms like MySpace provided a space for musicians to connect with their followers by sharing music videos and vlogs. Additionally, during the early days of Facebook, Google introduced its own social network, Orkut. However, the dynamics of social media have evolved considerably with the emergence of Facebook, which dominated the field for an extended period. Today, the internet boasts platforms like TikTok, which are rapidly growing and challenging established giants such as Facebook and YouTube. Filter Bubbles and Personalization: Implications for User Behavior Social media platforms thrive on user participation, with the primary goal being user-generated content and interaction. While this foundational structure fosters engagement among users, it also presents certain risks. Some individuals misuse the platform, engaging in behaviors that threaten the safety and well-being of